Ecommerce SEO That Drives Revenue - Not Just Rankings

I’ve led SEO for ecommerce brands since 2009. I focus on what drives profit. I fix what’s broken, target what converts, and build systems built for scale.

Most SEO agencies chase rankings. I focus on commercial outcomes – traffic that buys, not just visits.

I map SEO strategy to your actual sales model: AOV, margin, LTV, buyer behaviour.

Then I build a system that drives high-intent traffic, fixes the technical leaks, and turns organic into a predictable growth engine.

Whether you’re on Shopify, Magento, WordPress, or a custom stack – the platform doesn’t matter.

The execution does.

Why Brands Work With Me - In Their Words

How I turn SEO into sales

Aligning SEO With Your Commercial Objectives

I don’t start with keywords. I start with your business model. Before any strategy, I dig into how your ecommerce store makes money – from AOV and margins to traffic channels and buying behaviour. Then we align SEO to support the metrics that matter: sales, not site visits. We’ll define clear, measurable KPIs — so you can track ROI, not just rankings.

Fix the Technical SEO Issues Costing You Sales

Most ecommerce sites are leaking revenue because of invisible technical issues – from unindexed pages to duplicate content traps and crawl budget waste.

I run a detailed technical SEO audit to uncover what’s holding your ecommerce site back – then prioritise fixes based on commercial impact, not vanity scores.

You’ll know exactly what’s broken, why it matters, and what gets fixed first to move the needle.

Keyword Strategy That Targets Buyers, Not Browsers

Most keyword research focuses on volume. I focus on value.

I identify the search terms your actual customers use when they’re ready to buy — not just browse. Then I map those terms to your product pages, categories, and content to build a full-funnel ecommerce SEO strategy that attracts high-intent traffic and turns it into sales.

No fluff. Just a sharp, revenue-first keyword plan built to dominate your niche.

Turn Category & Product Pages Into SEO Revenue Engines

Most ecommerce sites bury their most valuable pages — category and product pages — behind poor structure, weak copy, and technical issues. I fix that.

I optimise your core category pages to dominate high-intent commercial terms — the keywords buyers use when they’re ready to spend. Then I surface long-tail, product-specific queries that capture buyers at the bottom of the funnel.

The result? Your store shows up exactly when customers are ready to buy — and converts that visibility into revenue.

A Custom SEO Strategy Built to Scale Your Ecommerce Revenue

No templates. No recycled playbooks. Your strategy is built from the ground up — based on your product mix, customer journey, margin structure, and competitive landscape.

I design SEO systems to deliver compounding results — aligning quick wins with long-term growth. We start with a clear quarterly roadmap, then move to a six-month growth cycle once the foundation’s in place.

Every recommendation is tied to one goal: turning organic traffic into scalable, profitable revenue.

Authority Links That Drive Rankings — Not Just Vanity Mentions

Using a targeted link acquisition strategy, I secure placements on relevant, high-authority sites that actually influence search rankings. No link farms, no outreach spam — just clean, contextual links that push your key pages up the SERPs.

From strategic content pieces to editorial partnerships, every link is earned to boost your visibility where it counts — and convert it into traffic that drives revenue.

Clear Reporting. Strategic Decisions. Consistent Growth

Each month, you’ll get a focused report that ties actions to outcomes – what was done, what impact it had, and what happens next.

I track performance against your core KPIs, not vanity metrics – so you always know how SEO is contributing to traffic, rankings, and revenue.

No bloated dashboards. No task dumps. Just the data you need to make smart growth decisions and move faster.