Expert SEO Freelancer

Do You Want Better Quality Traffic From Organic Search & A Higher Return on Your Investment?


It is estimated that 95% of all digital experiences start with a search engine, meaning that SEO is more important now in 2020 than it ever has been. Organic Search needs to be at the centre of your digital strategy if you or your brand is going to be found by your target audience and achieve sustainable growth to take your business to the next level and beyond.

I am an expert freelance SEO consultant and have a worked in the industry for a decade and specialise in both eCommerce and lead generation SEO. I have experience of working in a variety of different niches, including: fashion, furniture, property, SaaS and even micro-niches such as ecology. 

Whatever your niche is, there is a pretty good chance that I have relevant experience to help you achieve your SEO goals.

To give you can idea of how I work, I have put together a brief overview of my approach below:

Defining Your Goals

First of all we need to understand your business and define your goals and what you would consider a success. Each client has different needs and so we will discuss your business goals and understand how I can help you achieve them before we get started.

Technical SEO

As part of your free digital marketing audit, a top-level technical audit is done, followed by a more detailed audit. Ensuring that your website is well optimised from a technical perspective means you are laying the building blocks for long lasting SEO success.


Keyword Research

In-depth audience research is done to find what your target audience is searching for on Google. Keyword Research is the initial seed of your strategy and from here your keyword strategy will be chosen based on conversion intent to grow your business.


On Page Optimisation

I ensure that your existing content is turned into high quality content to capture your audience and drive sales or leads. Your website’s pages provide huge amounts of SEO value – I make the most of these through onsite SEO optimisation to increase visibility and bring you new customers.


SEO Strategy

Once everything is in place and I know where we want to get to – it’s time to compile and execute your bespoke SEO strategy. This will be your initial SEO blueprint for SEO that will inform and guide the campaign during the initial stages.

Link Acquisition

Once we are increasing traffic we need to make sure that we are taking advantage of the new traffic. I will work with you to make sure that you get as much value and sales from your SEO traffic as possible. I will make a few simple changes to increase your conversion rate to increase your revenue and generate a greater return on your investment

Conversion Rate Optimisation

Once we are increasing traffic we need to make sure that we are taking advantage of the new traffic. I will work with you to make sure that you get as much value and sales from your SEO traffic as possible. I will make a few simple changes to increase your conversion rate to increase your revenue and generate a greater return on your investment

Analyse, Report & Grow

Every month you will receive a bespoke in-depth report that shows how your campaign is progressing based upon the goals agreed that the start of your campaign. I believe in full transparency so you will have a breakdown of each task that I have been working on and what I will be doing next to grow your Organic traffic.

What Does Success Look Like?

Success means different things to different – for me it is all about one thing. Your return on investment. I am focused on achieving tangible SEO success measured in 3 different ways:

New Traffic

One of my main goals will be to increase organic traffic and new users. This will increase the number of qualified leads or revenue from people finding your business from search engines.

Increase Conversion Rate

It is no good if the new traffic to your website is not converting, so I pay close attention. to the type of traffic entering the website and how it is interacting and behaving on your website.

Demonstratable Value

As mentioned, I am most interested in generating revenue and leads for your business and providing strong levels of return on investment for your business.

Tom is an expert in digital marketing, specifically content writing and link building and is always ahead of the game in this area. Having worked with Tom on lots multichannel digital marketing campaigns during our time together, we achieved some fantastic results consistently delivered high levels of ROI and value to the customer.

Richard Houghton - Digital Marketing Manager at Trustonic

Why We Might Not Be A Good Match...

I have been working as an SEO consultant for a decade now and have delivered my clients with some excellent results. I am selective about who I work with and will only work with serious businesses or individuals who understand and agree to the following principles:

SEO Is A Long Term Strategy

SEO is not a quick fix and success is not attainable over night. The channel is about delivering measurable and long-lasting success over a longer period of time.

If you are looking for instant visibility then SEO is not for you, instead you should take a look at my PPC & Paid Social services. 

Have Respect For SEO

Organic search will become one of your biggest and most successful channels delivering your with success that will take your business to the next level. You must treat it with a high level of respect and take it seriously.

You Get What You Pay For

SEO requires inputs and skills from across a range of disciplines. You really do get what you pay for and it is worth investing rather than looking for the cheap option, as you will only end up disappointed. However my rates are excellent value and highly competitive compared to other experts.


What sort of results will I get?

Each client is unique and therefore their progress will vary, any SEO professional making promises about specific results is only going to leave you end up feeling disappointed.

However I can assure you that your SEO traffic will grow and your conversions or revenue will also increase in the medium term. Throughout our time working together, no matter what size your budget is, you quickly understand that your success is my top priority.

Do you offer guarantees?

There are no guarantees in SEO and no freelancer or agency can provide you with honest and reliable guarantees either, primarily because the channel is dictated by search engines and therefore staying on top of the industry is essential. However, what I can guarantee you is:


  •  I am truthful, upfront and realistic
  • You will feel as though I am part of your business and passionate about your success.
  • I am focused on delivering sustainable results that you will grow your business
  • I read about the industry on a daily basis to stay up to date with the latest news and trends
  • I will do all I possibly can to grow your business
Can I pay you on a results basis?

No, SEO takes 6-9 months to deliver real growth and I would prefer to work with someone who understands this and has respect for the industry.

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