An Introduction to eCommerce Keyword Research

Keyword research is the foundation of every successful eCommerce SEO strategy, especially in terms of onsite optimisation. When done correctly, it provides clear directions for the type of content that you should be creating and what you should be optimising your...

What is Keyword Research & Why Is It Important for SEO?

Simply put, keyword research is the process in which you find out the keywords or phrases that people are using to find business like yours online. It is one of the most important aspects of digital marketing as is used to optimise a website and gain higher search...